Contents: — Introduction Market Dynamics Telematics & Underwriting Customer experience Customer acquisition Full stack tech stack Machine Learning Financials Claims Management Future Growth Did you know that your driving micro-habits, how you turn, accelerate, brake, and how much you drive can all be used to give you a risk score? The full-stack insurer Root Insurance uses this type of risk score to determine how good a driver you are and then assigns you a premium value for your motor insurance policy. Root aims to raise more than $6BN in its IPO in 2021, and while that looks lower compared to its Fintech cousins, this is indeed the coming of age of insuretechs.